The merchandise shop
* Commissioned by the curators of “Aircraft Carrier”, Israeli Pavilion at 13th Venice Architecture biennale.
Curators Dan Handel, Erez Ella and Milana Ginitz Adiram of the Israeli Pavilion at This year’s Venice Architecture Biennale titled “AIRCRAFT CARRIER”, have commissioned me to design and produce 30 fake “promotional” products in series of 10-1000. These products have a double role in the exhibition which deals with the effects of the American influence on Israel: first, as exhibition pieces which refer to key events in the tightening of the American-Israeli relationship; and second, as products to be sold at a “gift shop” at the Israeli pavilion. A unique and challenging project, it reflects the spirit of the exhibition, viewing the whole as bigger then the sum of its parts.
About the exhibition: “In a historical moment of great uncertainties in both the United States and Israel, as the developments wrought by advanced capitalism are being questioned and bitterly resisted, we suggest to reflect on the beginning of the period which tied the two countries together and that can be said to be found these days in a major turning point.”
About the project: “curators Erez Ella, Milana Gitzin-Adiram and Dan Handel collaborated with product designer Tal Erez to create a sophisticated take on commercial merchandise stores. With each of the thirty something products representing a key event in the Israeli-American relations, one can find the “send a settlement” postcard, allowing him or her to occupy territories, the nodding heads of American and Israeli leaders, or a Russian doll of Israeli treasury ministers, humorously indicating their short time in position during the economic crisis of the 1980s.”
Among the artists presenting at the exhibition: Fernando Guerra, Florian Holzherr, Jan Tichy, Assaf Evron and Nira Pereg.