* The Project was commissioned by the Jerusalem Season of Culture and exhibited as a solo exhibition at the Jerusalem Station complex.
The search for the single story that defines Jerusalem, it seems, is an impossible task. There are so many stories about this city and each one lays claim to the crown while trying desperately to delegitimize the others. None of them however, can fully capture the complex and fascinating story of this city.
Jerusalem is Art, Jerusalem is Conflict, Jerusalem is Beitar, Jerusalem is a Hill, Jerusalem is a Wall, Jerusalem is Alternative, Jerusalem is an Institution, Jerusalem is Snow, Jerusalem is United, Jerusalem is Turbulent, Jerusalem is Kubeh Hamusta, Jerusalem is Yearning.
The project contemplates these multiple Jerusalem stories, rejects any hierarchical claims with respect to narrative, and generates a concurrent sense of context and differentiation through his personal adaptation of the ViewMaster binoculars. For these binoculars, which reach back to our collective childhoods, 18 Jerusalem-specific reels have been designed. Each reel focuses on a different aspect of Jerusalem, ranging from religion and history, to food and nightlife, to the day-to-day reality of the city. Like Twitter, the fact that these stories must be told through a pre-determined number of pictures, ensures that the changing narratives are as refined and exact as possible.
The material for some of the reels was taken from countless existing pictures of Jerusalem, some were compiled by renowned photographers such as Alex Levac, Ziv Koren, Yoram Amir, Menahem Kahana and Hila Harel from their personal collections, and others from specially commissioned photo shoots.
The project asks you to take a personal and intimate look at the diverse narratives displayed before you. The binoculars and the wheels will be sold both separately and as sets, to allow you to put together your own personal Jerusalem— Day-to-Day Jerusalem; Holy Jerusalem; Festive Jerusalem; Protest Jerusalem, or as in the case of Alex Levac’s wheel—Jerusalem that is both, both and both.
Artistic director: Itay Mautner
Producer: Gili Dror
Special thanks to Jon Stam