talerez@gmail.com | +972.52.6486488

Israel has shifted rapidly from a poor country, rationing it’s food and cloths, to a modern consumption culture. When examining how luxury developed in Israel, it is easily noticable that the more accessibilty grew with globalization, the more luxury items became personalized. Shoes are a good example of that. But thinking of what could be the next stage raises the question: What can be more personal than a one-of-a-kind custom-made product?

A shift in values is then needed: From financial value to emotional value. From products with a past to products with a future.

Shoes that record your shared experiences with them, based on how far or where you travelled, can generate a more personal link then any customization would, thus giving the products a truly personal (and sustainable) quality, knowing that its peak appearence is still to come.